European broadcasters and production companies are seeking scale to compete with Netflix, Amazon, YouTube, and Disney. Sky wants to acquire ITV's British operations, RTL is merging its operations with Sky Deutschland, and MediaForEurope controls major commercial channels in Italy, Spain, and Germany. Banijay and All3Media are also joining forces. Linear viewing is declining, while costs for drama, sports, and technology are rising. Strategies vary: RTL and Sky/ITV are opting for national scale, while MediaForEurope is aiming for a pan-European advertising network. TF1 is partnering with Netflix, but analysts warn that broadcasters could lose control over viewer data and brand position as a result.